Privacy Policy
Last updated: February 22, 2025
This Privacy Policy describes how LAYENBERGER Nutrition Group GmbH (the “Site”, “we”, “us”, or “our”) collects, uses, and shares your personal information when you visit www.layenberger.com (the “Site”), use our services, make a purchase there, or otherwise communicate with us regarding the Site (collectively, the “Services”). For the purposes of this Privacy Policy, “you” and “your” refer to you as a user of the Services, whether you are a customer, a website visitor, or any other individual whose information we have collected in accordance with this Privacy Policy.
Please read this privacy policy carefully.
Changes to this privacy policy
We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last Updated" date, and take any other legally required steps.
This is how we collect and use your personal data
To provide the services, we collect the information listed below. The information we collect and use varies depending on how you interact with us.
In addition to the specific uses listed below, we may use the information collected about you to communicate with you, provide or improve the services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the services, our rights, and the rights of our users or others.
What personal data do we collect?
The type of personal data we receive about you depends on how you interact with our site and use our services. When we use the term "personal information," we are referring to information that identifies you, relates to you, describes you, or can be associated with you. The following sections describe the categories and specific types of personal data we collect.
Information we collect directly from you
The information you provide to us directly through our services may include:
- Contact details – including your name, address, telephone number and email address.
- Order information – including your name, billing address, delivery address, payment confirmation, email address and telephone number.
- Account information – including your username, password, security questions and other information used for account security.
- Customer support information – including the information you include in your communication with us, for example when you send a message via the services.
Some features of the services may require you to provide us with certain information about yourself directly. You can choose not to provide this information. However, this may prevent you from using or accessing these features.
Information we collect about your usage
We may also automatically collect certain information about your interaction with the services (“ Usage Data ”). For this purpose, we may use cookies, pixels, and similar technologies (“ Cookies ”). Usage Data may include information about how you access and use our site and your account, including device information, browser information, information about your network connection, your IP address, and other information about your interaction with the services.
Information obtained from third parties
Finally, we may receive information about you from third parties, including vendors and service providers who collect information on our behalf, for example:
- Companies that support our site and services, such as Shopify.
- Our payment processors collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment, fulfill your orders, and provide you with the products or services you have requested in order to fulfill our contract with you.
- When you visit our site, open or click on emails we send you, or interact with our services or advertisements, we or third parties with whom we collaborate may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries and cookies.
All information we receive from third parties is handled in accordance with this privacy policy. See also the section below, Third-Party Websites and Links.
How we use your personal data
- Provision of products and services. We use your personal data to provide you with the services and to fulfill our contract with you, including processing your payments, fulfilling your orders, sending you notifications regarding your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise administering your account, arranging shipping, facilitating returns and exchanges, and other features and functionalities related to your account. We may also enhance your shopping experience by allowing Shopify to connect your account with other Shopify services you may choose to use. In this case, Shopify will process your data in accordance with its Privacy Policy and Consumer Data Protection Policy.
- Marketing and advertising. We may use your personal data for marketing and advertising purposes, such as sending marketing and promotional messages via email, SMS, or post, and showing you advertisements for products or services. This may include using your personal data to better tailor the services and advertising on our site and other websites. If you are located in the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products, pursuant to Article 6(1)(f) GDPR.
- Security and fraud prevention. We use your personal data to detect, investigate, or take appropriate action against potential fraudulent, illegal, or malicious activity. If you choose to use the services and register an account, you are responsible for the security of your account login information. We strongly recommend that you do not share your username, password, or other login details with anyone. If you believe your account has been compromised, please contact us immediately. If you are located in the EEA, the legal basis for these data processing activities is our legitimate interest in ensuring the security of our website for you and other customers, pursuant to Article 6(1)(f) GDPR.
- Communication with you and service improvement. We use your personal data to provide you with customer support and to improve our services. This is in our legitimate interest to be able to respond to you, provide you with effective services, and maintain our business relationship with you, in accordance with Article 6, Paragraph 1 (f) GDPR.
Cookies
Like many websites, we use cookies on our site. Specific information about the cookies we use in connection with providing our store through Shopify can be found at https://www.shopify.com/legal/cookies . We use cookies to operate and improve our site and services (including remembering your actions and preferences), to perform analytics, and to better understand user interaction with the services (in our legitimate interest to administer, improve, and optimize the services). We may also allow third parties and service providers to use cookies on our site to better personalize the services, products, and advertising on our site and other websites.
Most browsers accept cookies automatically by default. However, you can configure your browser to remove or reject cookies via the browser settings. Please note that removing or blocking cookies may affect your user experience and may cause some services, including certain features and general functionalities, to malfunction or become unavailable. Furthermore, blocking cookies does not completely prevent us from sharing information with third parties, such as our advertising partners.
How we share personal data
Under certain circumstances, we may share your personal data with third parties for the purpose of fulfilling the contract, for legitimate purposes, and for other reasons governed by this privacy policy. These circumstances may include:
- with providers or other third parties who provide services on our behalf (e.g. IT management, payment processing, data analysis, customer support, cloud storage, order fulfillment and shipping).
- with business and marketing partners to provide you with services and advertise on your behalf. Our business and marketing partners use your data in accordance with their own privacy policies.
- If you instruct, request, or otherwise give us your consent to share certain information with third parties, for example, to send you products or through your use of social media widgets or login integrations, with your consent.
- with our subsidiaries or otherwise within our group of companies, in our legitimate interest to conduct a successful business.
- In connection with a business transaction such as a merger or bankruptcy, to comply with all applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce all applicable terms of service, and to protect or defend the services, our rights and the rights of our users or others.
We disclose the following categories of personal data and sensitive personal data about users for the purposes mentioned above in “How we collect and use your personal data” and “How we share personal data” .
| category | Categories of recipients |
|---|---|
|
|
We will not use or publish your personal data without your consent or for the purpose of inferring your identity.
With your consent, we will share personal data for the purpose of carrying out advertising and marketing activities as follows.
Over the past 12 months, we have “sold” and “shared” personal data for advertising and marketing purposes as follows (as these terms are defined under applicable law).
| Category of personal data | Categories of recipients |
|---|---|
| Identifiers such as name, email address and telephone number | Business and marketing partners |
| Commercial information such as records of purchased products or services | Business and marketing partners |
| Usage data | Business and marketing partners |
Third-party websites and links.
Our site may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee or assume responsibility for the privacy or security of such websites, including the accuracy, completeness, or reliability of the information found on those websites. Information you provide in public or semi-public places, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of those third-party platforms without any restriction on its use by us or third parties. Our inclusion of such links does not automatically constitute an endorsement of the content of such platforms or their owners or operators, except as disclosed within the Services.
Data from children
These services are not intended for use by children, and we do not knowingly collect personal information from children. If you are a parent or guardian of a child who has provided us with their personal information, you can contact us using the contact details below and request that this information be deleted.
At the time this privacy policy comes into effect, we have no actual knowledge that we “share” or “sell” personal data of individuals under the age of 16 (as these terms are defined under applicable law).
Security and storage of your data
Please note that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Furthermore, the information you send us may not be secure during transmission. We recommend that you do not use insecure channels to share sensitive or confidential information with us.
How long we retain your personal data depends on various factors, such as whether we need the data to manage your account, provide the services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.
Your rights
Depending on where you live, you may have some or all of the rights listed below regarding your personal data. However, these rights are not absolute and only apply under certain circumstances. In certain cases, we may refuse your request to the extent permitted by law.
- Right of access/information : You may have the right to request access to the personal data we hold about you, including details of how we use and share your data.
- Right to erasure : You may have the right to request the erasure of personal data we hold about you.
- Right to rectification : You may have the right to request the correction of inaccurate personal data we hold about you.
- Right to data portability : You may have the right to receive a copy of the personal data we hold about you and, under certain circumstances and with certain exceptions, to request that this data be transferred to a third party.
- Right to object to the sale, sharing, or targeted advertising : You may have the right to instruct us not to "sell" or "share" your personal data, or to object to the processing of your personal data for purposes that qualify as "targeted advertising" under applicable data protection laws. Please note: If you visit our site with the "Global Privacy Control" opt-out preference signal enabled, we will automatically treat this, depending on your location, as a request to object to the "sale" or "sharing" of information for the device and browser you are using to visit the site.
- Restriction of processing : You may have the right to request that we stop or restrict the processing of your personal data.
- Withdrawal of consent : If we rely on your consent to process your personal data, you may have the right to withdraw that consent.
- Right to appeal : If we reject your application, you may have the right to appeal our decision. You can do this by responding directly to our rejection.
- Manage communication preferences : We may send you promotional emails, and you can opt out of receiving these emails at any time by using the unsubscribe option displayed in our emails to you. If you unsubscribe, we may still send you non-promotional emails, such as those related to your account or orders.
You can exercise these rights as indicated on our site or by contacting us using the contact details provided below.
We will not discriminate against you for exercising any of these rights. We may need to collect information from you, such as your email address or account information, to verify your identity before we can provide a substantive response to your request. Under applicable law, you can designate an authorized representative to make requests to exercise your rights on your behalf. Before we accept such a request from a representative, we must obtain proof that you have authorized them to act on your behalf. We may also need to verify your identity directly with us. We will respond to your request promptly, as required by applicable law.
complaints
If you have any complaints about how we process your personal data, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, you may have the right, depending on where you live, to appeal our decision by contacting us using the contact details below or by submitting your complaint to your local data protection authority. For the EEA, you can find a list of the relevant data protection supervisory authorities here .
International users
Please note that we may transfer, store, and process your personal data outside of your country of residence. Your personal data will also be processed by employees, external service providers, and partners in these countries.
When we transfer your personal data to countries outside Europe, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts from the relevant UK authority, unless the data transfer is to a country that has been found to provide an adequate level of protection.
contact
Should you have any questions about our data protection practices or this privacy policy, or wish to exercise any of your rights, please call us, send us an email to shop@layenberger.com, or contact us at Am Hühnerbusch 23, Layenberger Nutrition Group GmbH, Rodenbach, 67688, DE.
In accordance with applicable data protection laws and unless expressly stated otherwise, we are the controller of your personal data.
Uptain
To improve interaction with our visitors, we use a JavaScript plugin from uptain GmbH ("uptain plugin" https://www.uptain.de ). This allows us to analyze your website usage and improve customer communication (e.g., through a dialog box). For this purpose, we collect information about your usage behavior, i.e., cursor movements, time spent on the site, links clicked, and any information you may have entered. The legal basis for this processing is our legitimate interest in direct marketing and providing our website (Art. 6 para. 1 lit. f GDPR). uptain GmbH, as a data processor, is strictly bound by our instructions. The collected information will not be shared with third parties unless we are legally obligated to do so. Any personal data collected by the uptain plugin will be deleted immediately after your visit to our website.
You can deactivate the use of the uptain plugin at any time via the following link: https://www.layenberger.com/datenschutz?__up_tracking_unsubscribe